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Strategic Marketing & Distribution Alliance for 'Accu Check - Go'.
Roche Diagnostics and Mankind Pharma recently announced an exclusive marketing and distribution agreement wherein the latter will undertake marketing and distribution activities for 'Accu-Chek Go', a newly launched blood glucose monitoring device by Roche Diagnostics, in India.
With Mankind's strong distribution and marketing force, Accu-Chek Go will be available across 500 cities in India. The purpose of this co-operation is to raise awareness for diabetes and to spread the message of self-monitoring in Indian homes. Both parties have the declared goal to enable people with diabetes leading a life as normal as possible despite their condition and to provide efficient and effective diabetes management solutions to them in metros, mini metros and rural towns in India.
Said Sanjeev Johar, Asia Pacific Regional Head, Diabetes Care, " This arrangement provides India's vast urban and suburban areas access to our best-in-class products and services, and aligns perfectly with our philosophy of meeting 'unmet needs' in our chosen markets."
Said RC Juneja, Managing Director, Mankind Pharma, "The synergy between Mankind and Roche to provide best solutions in diabetes management is ideal for both parties."
"Accu-Chek Go" is a new, fast, low blood volume system that offers advanced and accurate testing with its hygienic test strip ejection and customisable safety settings. The small, sleek Accu-Chek Go gives competent support to people with diabetes: the meter features an adjustable personalised blood glucose target range and its 'alarm clock' function has four individually programmable alarm times. In addition, the Accu-Chek Go meter offers even more features that make monitoring blood glucose levels convenient and reliable: the test strip's capillary fill function means the application of blood is fast, easy and hygienic; reliable results are ready in about five seconds; and the strip ejector allows to dispose of used test strips without handling them.
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